Overheard on the interwebz

The Dreamer’s Dilemma: Prevent Your Dreams from Turning into Nightmares

Michael Lazerow via LinkedIn

Silicon Valley is full of dreamers. Crazy dreamers. Lazy dreamers. Brilliant dreamers.

Silicon Valley is also full of even bigger piles of money to hyperloop those dreams into tomorrow’s reality.

This week, the Valley’s leading dreamers and their backers, and others from around the country who want to be just like them, trekked down to a small resort outside Los Angeles to dream big at D: All Things Digital.

Must read full article

Good managers focus not only on bottom-line performance, but on the means by which their people achieve that high performance. Unethical behaviors can be damaging to a broad variety of stakeholders, and are often the cause of organizational crises. Ethical behavior not only keeps consciences clean; it can boost the reputation and performance of your firm. More than ever, ethics must be a primary management concern.

A common opinion is that the way to avoid ethical lapses is to figure out how to hire good people. Good people do good things and bad people do bad things: it’s as simple as that. However, the behavioral ethics literature indicates that this is simply not the case; like Dr. Jekyll, we all have a Mr. Hyde lurking within. The real question is how often we behave as Dr. Jekyll and how often we behave as Mr. Hyde. Read Full article..

SUMMARY: Technology in the form of marketing automation and CRM software is a key piece of the complex sale. Handling lead scoring and nurturing manually just isn’t an option once marketing campaigns reach a certain size.

Managed Maintenance had marketing automation and CRM software in place, but the programs did not integrate, leaving Marketing and Sales technology siloed.

After revamping its entire technology setup, Marketing was able engage in lead scoring and nurturing, and achieved a 75% lift in lead generation in the first year of the new program.

A positive email sender reputation is the ticket to hitting the customer’s inbox. But many businesses don’t realize that email sender reputation exists or that it can significantly contribute to successful delivery of their communications.